How we think about money.
Money touches everything — your family, your plans, your peace of mind. These articles explore what we've learned building Keep, and the ideas that shape how it works.
Understanding your money
What happens when you stop trying to control your finances and start trying to understand them instead.
Money flows through families
Joint accounts, personal accounts, transfers between partners — your household has its own financial rhythm.
The transfer problem
Moving £500 from savings to current doesn't mean you spent £500. But getting that right is surprisingly hard.
Your data stays here
Your financial data is deeply personal. We built Keep so it never has to leave your device.
Life plans, not budgets
A year contains projects, goals, surprises, and seasons. A monthly budget can't hold all of that.
Every number explained
Keep shows its working. Every total, every insight, every suggestion — you can see how we got there.
Stories, not statistics
Your finances tell the story of your year. Keep reflects that back to you — in human terms, not spreadsheet terms.
The iceberg fund
Something always comes up. You can't predict what, but you can be ready for it.
What debt actually looks like
Banks show debt from their perspective. You need to see it from yours.
Built for one household
Every family is different. Keep doesn't assume what yours looks like — it adapts to the household you actually have.
Why we don't tell you what to do
Keep is a mirror, not a lecturer. It shows you your finances clearly and trusts you to decide what to do about them.
Why understanding beats budgeting
Budgeting tells you what you should do. Understanding shows you what you actually do. One of those changes behaviour.
Living, not accounting
Money should enable your life, not become a second job to manage. That's the idea behind everything we build.